"A family based in the northern part of London is looking for an exceptional and skilled instructor to assist their youngest child on his early path to turning into an English gentleman."
Looking at this listing, you might naturally miss the wording "beginning" as just an expression.
But, it may be the most important element of this unique employment listing, as it attempts to find a teacher for a 12-month-old.
Many of submissions have already been submitted since the unnamed family posted their search for the £180k-a-year tutor, who must be "a uniquely qualified person".
Over the last few weeks, the listing has received attention in the media, with many wondering why?
Innovative Idea
The CEO, chief executive of an education consultancy, which is assisting the family in their quest, explained that despite early skepticism, he viewed the concept "far sighted", and "advanced".
When he met the family, he said they recognized the unusual aspect of their demand, and how young their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to get a tutor, as they had held off until their older child was five, and by that stage "cultural bias had already set in".
But what did the family indicate by "cultural bias"?
It's "all-encompassing", he answered. "The manner you eat, how you speak".
He said the firstborn had picked up "really subtle, non-verbal cues" from the family, and had assumed their cultural ways. The family informed Adam they hoped to prevent history to recur with their infant.
The intention: To bring in a British tutor, who must speak with standard English accent, to influence the baby right from the beginning.
Natural Absorption
"A lot of the development at the start here is rather acquired indirectly," explained the expert.
It's via this natural absorption that the family are expecting the child will pick up the English characteristics they aim to impart.
The consultant noted the tutor must be an individual who went to "the appropriate educational institutions – similar types of schools as the family aspire to send their son to".
"The educator must be the appropriate candidate, they'll be carrying out things they may not realize they're doing, effortlessly," he commented.
Cost Not Relevant
The family explained to Adam the successful candidate should ideally also have familiarity of or enthusiasm in equestrian activities, skiing, the arts and instrumental training so as to inspire the child in a wide range of passions.
Additionally though, he said the family wanted the tutor to sign up the child on a range of classes so the child would be "equestrian training and learning an instrument by the time they are around three years old".
In the family's perspective, guiding their son grow into a "English gentleman" will bring about achievement and open doors.
"Taking into account the pros and cons of that, because it's undoubtedly a social class indicator," he comments.
However, in spite of all this instruction in "English culture", could the child pick up so-called cultural leaning from the international family he lives with in any case?
"Yes", answered the CEO. "They realize this could fail, but they've merely embraced the attitude of, 'we should try and let's go as quickly as we can', because the expense of it is not a concern," he said.
Impractical
Several in the education sector who express those concerns.
Peter Cui, CEO and founder of a tutoring service, who provides individual instructors, commented that "the journey of embracing two identities, or in fact, discovering oneself, is something that must be lived into, not engineered."
He noted that he had emigrated from Asia to the Britain at the period of seven, and had been educated understanding and embodying dual heritages. He progressed to be educated at the University of Cambridge.
"The notion that a single person can act as a representation of UK identity, a person who can in some way transfer the characteristics of a English gentleman upon a one-year-old child, appears idealistic and unfeasible," he wrote.
"In my experience, employing a typically English tutor from babyhood will not instantly create the goal they want.
"I wasn't provided with that kind of mentor, and nevertheless I have been fortunate enough to experience numerous of the experiences they hope for their son."
He stated: "The reality is, personal identity can not be imposed from the outside influences; it must be embraced, and it must originate internally."
Acquiring Englishness
Certainly, English culture is something the CEO hopes can be taught – and commercialized.
"I think the situation that the world views us in this light is something that we should be cherishing|valuing|appreciating
